UNICREDIT
What we do:
An internal and external communication campaign aimed at recruiting new talents to join the company.
An internal and external communication campaign aimed at recruiting new talents to join the company.
The concept revolves around a “toggle switch” that activates the present/future mode while deactivating the stereotypical notion of working in a bank: “Unlock a better tomorrow”.
Challenge:
The Company need a campaign to rejuvenate Unicredit's brand image while retaining certain fundamental aspects of the brand manifesto.
The concept aimed to create communication that resonates with two distinct target groups: potential new hires and existing employees.
The Company need a campaign to rejuvenate Unicredit's brand image while retaining certain fundamental aspects of the brand manifesto.
The concept aimed to create communication that resonates with two distinct target groups: potential new hires and existing employees.
My role:
Copywriter
Creative strategist
Tasks performed
Writing and conceptualization of the concept: Crafting the foundational ideas and narratives for projects.
Creation of printed and digital text materials: Developing written content for print media and communication materials.
Author for the web spot
Copywriter
Creative strategist
Tasks performed
Writing and conceptualization of the concept: Crafting the foundational ideas and narratives for projects.
Creation of printed and digital text materials: Developing written content for print media and communication materials.
Author for the web spot
